The 7 Non-Negotiables That Make Or Break Your Institutional Raise

THE CRITICAL FACTORS INSTITUTIONAL INVESTORS DEMAND BEFORE THEY WRITE CHECKS

Institutional investors are different from everyone else you've pitched.

‍

‍‍

Angels care about your vision. Seed investors care about your traction. Institutional investors care about one thing: Can you scale to $100M+ in revenue?

They've seen thousands of pitches. They know what works and what doesn't. They have strict criteria. If you don't meet them, you don't get funded.

After helping founders raise over $37 billion in institutional capital, I've identified the 7 non-negotiables that institutional investors demand before they write checks.

Miss even one of these, and you won't get funded. Master all seven, and you'll close your institutional round.

Here are the 7 non-negotiables.

NON-NEGOTIABLE #1: PROVEN REVENUE & GROWTH

Institutional investors don't fund ideas. They fund proven business models.

What they want to see:

• $1M+ ARR for Series A
• 20%+ monthly growth (or 40%+ YoY)
• Consistent growth trajectory (not declining)
• Clear path to $10M+ ARR

Why this matters:

Revenue proves your business model works. Growth proves it's scalable. Together, they prove you can become a $100M+ company.

What kills you:

• Less than $1M ARR
• Growth declining or flat
• One-time revenue spikes (not repeatable)
• No clear path to $10M+

The fix:

Don't raise institutional capital until you have $1M+ ARR with 20%+ monthly growth. If you don't have this, keep building.

‍

Watch this breakdown on institutional investor requirements:

NON-NEGOTIABLE #2: STRONG UNIT ECONOMICS

Institutional investors now demand proof that your business model is sustainable.

What they want to see:

• CAC payback <12 months (ideally <9 months)
• LTV:CAC ratio >3:1
• Gross margins >70%
• Net retention >100% (for SaaS)

Why this matters:

Unit economics prove your business can scale profitably. If your unit economics are broken, you can't scale without losing money forever.

What kills you:

• CAC payback >18 months
• LTV:CAC <2:1
• Gross margins <50%
• Negative net churn

The fix:

Before you raise institutionally, fix your unit economics. Reduce CAC through more efficient marketing. Increase LTV through better retention and expansion. Improve margins through pricing or cost optimization.

For complete guidance on capital stack and unit economics, we've documented the exact framework.

NON-NEGOTIABLE #3: WORLD-CLASS TEAM

Institutional investors bet on teams, not ideas.

What they want to see:

• Founder with previous exit or relevant experience
• CTO who's built scalable products
• VP Sales who's built a sales organization
• CFO or finance lead who understands unit economics

Why this matters:

Scaling a company to $100M+ requires world-class execution. If your team isn't world-class, you can't execute at scale.

What kills you:

• Solo founder with no co-founder
• No sales leader
• No technical depth
• Team with no relevant experience

The fix:

Before you raise institutionally, build your team. Hire experienced executives. Get advisors with relevant expertise. Show that you have the people to execute.

‍

Watch the strategy for institutional raises:

NON-NEGOTIABLE #4: IMMACULATE DATA ROOM

Institutional investors dig deep. They expect immaculate data rooms.

What they want to see:

• 3-year financial model with detailed assumptions
• Monthly P&L for last 24 months
• Cap table (current and fully diluted)
• Customer list with contract values and ARR
• Top 20 customer references with contact info
• Board minutes (last 24 months)
• Material contracts
• Technical architecture documentation
• Security and compliance certifications

Why this matters:

A sloppy data room signals sloppiness in your business. Institutional investors assume if your data room is messy, your operations are messy.

What kills you:

• Disorganized files
• Missing documents
• Slow responses to data requests
• Inconsistent information

The fix:

Build an immaculate data room before you start pitching. Everything organized, labeled, and accessible within 24 hours of request.

For insights on mistakes that kill institutional raises, we've documented what to avoid.

NON-NEGOTIABLE #5: COMPETITIVE ADVANTAGE

Institutional investors want to see clear, defensible differentiation.

What they want to see:

• Proprietary technology or data
• Founder expertise that competitors can't replicate
• Unique market position or insight
• Network effects or switching costs

Why this matters:

Competitive advantage is what prevents competitors from copying you. Without it, you're just another company in a crowded market.

What kills you:

• "We're better" (vague, unprovable)
• No clear differentiation
• Easily replicated features
• Weak moat

The fix:

Identify your real competitive advantage. It's not your product - it's what makes your product defensible. Is it proprietary tech? Founder expertise? Unique data? Market position?

‍

Watch what separates winners from losers:

NON-NEGOTIABLE #6: CLEAR MARKET OPPORTUNITY

Institutional investors want to see a large, growing market.

What they want to see:

• TAM >$1B (for Series A)
• TAM >$10B (for Series B+)
• Market growing 20%+ annually
• Clear expansion strategy (new geographies, products, segments)

Why this matters:

A large market gives you room to grow to $100M+ without dominating the market. A small market limits your upside.

What kills you:

• TAM <$500M
• Declining market
• No expansion strategy
• Unclear market definition

The fix:

Show TAM with credible sources. Explain why the market is growing. Show your expansion strategy. Make it believable.

For strategies on what actually works when pitching investors, we've documented the exact playbook.

NON-NEGOTIABLE #7: CLEAR PATH TO PROFITABILITY

Institutional investors now want to see clear paths to profitability.

What they want to see:

• Unit economics that work at scale
• Clear path to 20%+ net margins
• Plan to reach profitability within 3-5 years
• Sustainable business model (not dependent on fundraising)

Why this matters:

Profitability proves your business is sustainable. It proves you don't need to raise capital forever.

What kills you:

• No path to profitability
• Unit economics that don't work at scale
• Dependent on continued fundraising
• Burning cash with no clear endpoint

The fix:

Show how your unit economics scale. Explain how you'll reach profitability. Show that your business is sustainable long-term.

For complete insights from lessons learned raising $37 billion, we've documented what actually works.

PUTTING IT ALL TOGETHER

Master these 7 non-negotiables and you'll close your institutional round.

Here's the checklist:

1. $1M+ ARR with 20%+ monthly growth ✓
2. Strong unit economics (CAC payback <12 months, LTV:CAC >3:1, margins >70%) ✓
3. World-class team (founder + CTO + VP Sales + CFO) ✓
4. Immaculate data room (organized, accessible, complete) ✓
5. Clear competitive advantage (defensible, provable) ✓
6. Large, growing market (TAM >$1B, growing 20%+) ✓
7. Clear path to profitability (unit economics work at scale) ✓

If you have all 7, you'll get funded. If you're missing even one, you won't.

The choice is yours. Master these non-negotiables or don't raise institutionally.

‍

‍

FREQUENTLY ASKED QUESTIONS

‍

What's the most important non-negotiable for institutional investors?

Proven revenue and growth. Institutional investors want to see $1M+ ARR with 20%+ monthly growth. Everything else is secondary to this metric.

‍

How much revenue do I need before raising institutional capital?

Minimum $1M ARR for Series A. $5M+ ARR for Series B. $10M+ ARR for Series C. Revenue is the primary metric institutional investors care about.

‍

What kind of team do institutional investors want?

World-class founders with track records. Previous exits, relevant experience, proven execution. If you don't have this, hire experienced executives (VP Sales, CTO, CFO) before you raise.

‍

How important is the data room for institutional raises?

Critical. Institutional investors expect immaculate data rooms with 24-hour access. Sloppy documentation kills deals instantly. Spend time building a perfect data room before pitching.

‍

What competitive advantage do institutional investors require?

Clear, defensible differentiation. Not "we're better" but "we have X that competitors can't replicate." Proprietary tech, founder expertise, unique insight, or market position.

‍

How do I prove unit economics to institutional investors?

Show CAC payback <12 months, LTV:CAC >3:1, gross margins >70%, net retention >100% (for SaaS). If these don't work, fix them before you raise.

‍

What's the ideal cap table for an institutional raise?

Founder should own 60-75% after all rounds. You want room for employee equity (10-20%) and future investors. If you've given away too much already, institutional investors will pass.

‍

How do I demonstrate market opportunity to institutional investors?

Show TAM with credible sources. Explain why the market is growing. Show your expansion strategy (new geographies, new products, new customer segments). Make it believable.

‍

What board composition do institutional investors expect?

Founder + 1-2 investor board seats + 1 independent director. Institutional investors want board representation but also want experienced independent guidance.

‍

How long should an institutional raise take?

6 months maximum. Anything longer signals weakness. The fastest fundraisers win. Move fast or move on.

‍

‍

Subscribe to Our Channels:

Check out and subscribe to our shorts channel here: https://www.youtube.com/@officialsamuellevitzclips

Our Educational YT Channel: https://www.youtube.com/@InvestorReadyCapital

Looking to Raise $20M to $2B? Apply to work with me: https://go.investorreadycapital.com/yt

The ONLY Capital Raising Guide You'll Ever Need...(ever): https://www.youtube.com/watch?v=5HDsWA6gqf4

‍

‍

Connect With Me

Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too:

Instagram: https://www.instagram.com/officialsamuellevitz

TikTok: https://www.tiktok.com/@officialsamuellevitz

LinkedIn: https://www.linkedin.com/in/samuel-levitz/

Facebook: https://www.facebook.com/InvestorReadyCapital

Website: https://www.investorreadycapital.com

‍